I like to make things from scratch, that's why I decided to design and print my hang tags on my own. A hang tag is something that you need a lot of therefore it would make sense to just design an image and send it off to a large paper printing company for production, but where's the fun in that.
I'll be honest, there have been times when I feel like i'm shooting myself in the foot for printing hang tags myself because its just one more thing I have to make, but as a printer, I can see and feel a difference in the final product versus something digitally printed. Color opacity, heavy card stock, and unique sizing are all things that I can achieve because I make the hang tag on my own. I think thats the thing about quality, quality isn't easy. But even though i'm constantly whining in my head about how I need to take the time to make more hang tags, that all goes out the window when I pick one up and think to myself, "darn, this is a good looking hang tag."
In San Francisco, I'm Sam Culkins.
Brian Lance and I discuss the ups and downs of saying goodbye to in-house warehousing and the evolution of the brand.